The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler.
Contributor(s): Lewis, Barbara R
| Littler, Dale.
Material type: 
TextSeries: Blackwell encyclopedia of management (Unnumbered): Publisher: Oxford ; Cambridge, Mass. : Blackwell Publishers, 1999, c1997Edition: [Pbk. ed., 1999].Bibliography: Includes bibliographical references and index.Description: 1 online resource (274 p.).Content type: text Media type: computer Carrier type: online resourceISBN: 9780631227724.Other title: Encyclopedia dictionary of marketing | Dictionary of marketing.Subject(s): Marketing -- DictionariesGenre/Form: Electronic books DDC classification: 380.1/03 Online resources: Access full-text materials at no charge. | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| E-book | Davenport Library e-book | E-book | 380.1/03 (Browse shelf(Opens below)) | Not For Loan | mq341138 |
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Includes bibliographical references and index.
List of Contributors -- Dictionary Entries A-Z.
Description based on print version record.
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