The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler.

Contributor(s): Lewis, Barbara R | Littler, Dale .

Material type: Text

TextSeries: Blackwell encyclopedia of management (Unnumbered): Publisher: Oxford ; Cambridge, Mass. : Blackwell Publishers, 1999, c1997Edition: [Pbk. ed., 1999].Bibliography: Includes bibliographical references and index.Description: 1 online resource (274 p.).Content type: text Media type: computer Carrier type: online resourceISBN: 9780631227724.Other title: Encyclopedia dictionary of marketing | Dictionary of marketing.Subject(s): Marketing -- Dictionaries

Genre/Form: Electronic books

DDC classification: 380.1/03 Online resources: Access full-text materials at no charge.

Contents:

List of Contributors -- Dictionary Entries A-Z.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
E-book	Davenport Library e-book	E-book	380.1/03 (Browse shelf(Opens below))	Not For Loan		mq341138

Includes bibliographical references and index.

List of Contributors -- Dictionary Entries A-Z.

Description based on print version record.

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Library Catalog

The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler.

Contributor(s): Lewis, Barbara R | Littler, Dale.

Contributor(s): Lewis, Barbara R | Littler, Dale .