Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

By: McDonald, Malcolm .

Material type: Text

TextPublisher: Oxford ; Boston : Butterworth-Heinemann, 2002Edition: 5th ed.General Notes: Previous ed.: 1999; Includes index.Description: xix, 630 p. : ill. ; 25 cm.ISBN: 0750656255.Subject(s): Marketing -- Management

| Marketing -- Planning

DDC classification: 658.802

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.802 M145m (Browse shelf(Opens below))	Available		34284001215730

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