Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
By: McDonald, Malcolm.
Material type: TextPublisher: Oxford ; Boston : Butterworth-Heinemann, 2002Edition: 5th ed.General Notes: Previous ed.: 1999; Includes index.Description: xix, 630 p. : ill. ; 25 cm.ISBN: 0750656255.Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.802 M145m (Browse shelf(Opens below)) | Available | 34284001215730 |
Previous ed.: 1999.
Includes index.
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