Advertising : planning, implementation, & control / David W. Nylen.
By: Nylen, David W.
Material type: TextPublisher: Cincinnati, Ohio : College Division, South-Western Pub., c1993Edition: 4th ed.Bibliography: Includes bibliographical references and index.Description: xiii, 754 p. : ill. (some col.) ; 24 cm.ISBN: 0538809183.Subject(s): AdvertisingDDC classification: 659.1/11Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 N989a4 (Browse shelf(Opens below)) | Available | 34284001299585 |
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Includes bibliographical references and index.
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