Advertising : planning, implementation, & control / David W. Nylen.

By: Nylen, David W .

Material type: Text

TextPublisher: Cincinnati, Ohio : College Division, South-Western Pub., c1993Edition: 4th ed.Bibliography: Includes bibliographical references and index.Description: xiii, 754 p. : ill. (some col.) ; 24 cm.ISBN: 0538809183.Subject(s): Advertising

DDC classification: 659.1/11

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	659.1 N989a4 (Browse shelf(Opens below))	Available		34284001299585

Includes bibliographical references and index.

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Advertising : planning, implementation, & control / David W. Nylen.

By: Nylen, David W.

By: Nylen, David W .