Cases in strategic marketing management : an integrated approach / William J. McDonald.
By: McDonald, William J., Ph. D.
Material type: TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c1998Bibliography: Includes bibliographical references and index.Description: viii, 352 p. : ill. ; 24 cm.ISBN: 0023794240 (pbk.).Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studiesDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 M147 (Browse shelf(Opens below)) | Available | 34284003240926 |
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Includes bibliographical references and index.
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