Cases in strategic marketing management : an integrated approach / William J. McDonald.

By: McDonald, William J., Ph. D .

Material type: Text

TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c1998Bibliography: Includes bibliographical references and index.Description: viii, 352 p. : ill. ; 24 cm.ISBN: 0023794240 (pbk.).Subject(s): Marketing -- Management -- Case studies

| Marketing -- Decision making -- Case studies

DDC classification: 658.8

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 M147 (Browse shelf(Opens below))	Available		34284003240926

Includes bibliographical references and index.

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Cases in strategic marketing management : an integrated approach / William J. McDonald.

By: McDonald, William J., Ph. D.

By: McDonald, William J., Ph. D .