Marketing fundamentals / Steward W. Husted, Dale Varble, James R. Lowry.
By: Husted, Stewart W.
Contributor(s): Varble, Dale L | Lowry, James Rolf.
Material type: TextPublisher: Albany, NY : Delmar Publishers, c1993Bibliography: Includes bibliographical references (p. 537-546) and indexes.Description: xviii, 574 p. : ill. (some col.), col. maps ; 26 cm.ISBN: 0827348487.Subject(s): MarketingDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 H968 (Browse shelf(Opens below)) | Available | 34284001235290 |
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Includes bibliographical references (p. 537-546) and indexes.
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