Inside information : making sense of marketing data / D.V.L. Smith & J.H. Fletcher.
By: Smith, D. V. L. (David Van Lloyd).
Contributor(s): Fletcher, J. H.
Material type: TextPublisher: Chichester ; New York : Wiley, c2001Bibliography: Includes bibliographical references and index.Description: xi, 260 p. : ill. ; 24 cm.ISBN: 0471495433.Subject(s): Marketing research | Marketing -- Decision making | Marketing -- ManagementItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.83 Sm540 (Browse shelf(Opens below)) | Available | 34284003240132 |
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Includes bibliographical references and index.
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