Inside information : making sense of marketing data / D.V.L. Smith & J.H. Fletcher.

By: Smith, D. V. L. (David Van Lloyd).

Contributor(s): Fletcher, J. H .

Material type: Text

TextPublisher: Chichester ; New York : Wiley, c2001Bibliography: Includes bibliographical references and index.Description: xi, 260 p. : ill. ; 24 cm.ISBN: 0471495433.Subject(s): Marketing research

| Marketing -- Decision making

| Marketing -- Management

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.83 Sm540 (Browse shelf(Opens below))	Available		34284003240132

Includes bibliographical references and index.

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Inside information : making sense of marketing data / D.V.L. Smith & J.H. Fletcher.

By: Smith, D. V. L. (David Van Lloyd).

Contributor(s): Fletcher, J. H.

Contributor(s): Fletcher, J. H .