11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Len Weinreich.
By: Weinreich, Len.
Material type: TextPublisher: London ; Dover, NH : Kogan Page, c1999Bibliography: Includes bibliographical references and index.Description: xiv, 245 p. : ill. ; 26 cm.ISBN: 0749428945.Other title: Eleven steps to brand heaven.Subject(s): Advertising agencies | Advertising | Advertising campaignsItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 W433 (Browse shelf(Opens below)) | Available | 34284003188489 |
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Includes bibliographical references and index.
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