Powerful products : strategic management of successful new product development / Roger Bean, Russell Radford.

By: Bean, Roger, 1946-.

Contributor(s): Radford, Russell W .

Material type: Text

TextPublisher: New York: AMACOM, c2000Bibliography: Includes bibliographical references (p. 261-263) and index.Description: xii, 274 p. : ill. ; 24 cm.ISBN: 0814405665.Subject(s): Product management

| New products -- Marketing

DDC classification: 658.5/75

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.575 B376 (Browse shelf(Opens below))	Available		34284003059508

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