Powerful products : strategic management of successful new product development / Roger Bean, Russell Radford.
By: Bean, Roger.
Contributor(s): Radford, Russell W.
Material type: TextPublisher: New York: AMACOM, c2000Bibliography: Includes bibliographical references (p. 261-263) and index.Description: xii, 274 p. : ill. ; 24 cm.ISBN: 0814405665.Subject(s): Product management | New products -- MarketingDDC classification: 658.5/75Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.575 B376 (Browse shelf(Opens below)) | Available | 34284003059508 |
Includes bibliographical references (p. 261-263) and index.
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