Market driven strategy : processes for creating value / George S. Day ; with a new introduction.
By: Day, George S.
Material type: TextPublisher: New York : Free Press, 1999General Notes: Originally published: New York : Free Press ; London : Collier Macmillan, c1990.Bibliography: Includes bibliographical references and index.Description: xix, 405 p. : ill. ; 25 cm.ISBN: 068486536X.Subject(s): Marketing -- Management | Strategic planning | MarketingDDC classification: 658.8/02Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.802 D332 (Browse shelf(Opens below)) | Available | 34284003186343 |
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658.802 An23 The long tail : why the future of business is selling less of more / | 658.802 C129 2008 Breakthrough marketing plans : how to stop wasting time and start driving growth / | 658.802 C855 2000 Strategic marketing / | 658.802 D332 Market driven strategy : processes for creating value / | 658.802 F193 2006 Juicing the orange : how to turn creativity into a powerful business advantage / | 658.802 G629 2012 Uprising : how to build a brand--and change the world--by sparking cultural movements / | 658.802 G767 2007 The green marketing manifesto / |
Originally published: New York : Free Press ; London : Collier Macmillan, c1990.
Includes bibliographical references and index.
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