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Market driven strategy : processes for creating value / George S. Day ; with a new introduction.

By: Day, George S.
Material type: TextTextPublisher: New York : Free Press, 1999General Notes: Originally published: New York : Free Press ; London : Collier Macmillan, c1990.Bibliography: Includes bibliographical references and index.Description: xix, 405 p. : ill. ; 25 cm.ISBN: 068486536X.Subject(s): Marketing -- Management | Strategic planning | MarketingDDC classification: 658.8/02
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.802 D332 (Browse shelf(Opens below)) Available 34284003186343

Originally published: New York : Free Press ; London : Collier Macmillan, c1990.

Includes bibliographical references and index.

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