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Strategic marketing / David W. Cravens.
By: Cravens, David W
.
Material type: 
TextSeries: Irwin/McGraw-Hill series in marketing: Publisher: Boston : Irwin/McGraw-Hill, c2000Edition: 6th ed.Bibliography: Includes bibliographical references and index.Description: xvi, 752 p. : ill. ; 25 cm.ISBN: 0070275432.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/02
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.802 C855 2000 (Browse shelf(Opens below)) | Available | 34284003058179 |
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| 658.80096 D993 Dynamics of marketing in African nations / | 658.802 An23 The long tail : why the future of business is selling less of more / | 658.802 C129 2008 Breakthrough marketing plans : how to stop wasting time and start driving growth / | 658.802 C855 2000 Strategic marketing / | 658.802 D332 Market driven strategy : processes for creating value / | 658.802 F193 2006 Juicing the orange : how to turn creativity into a powerful business advantage / | 658.802 G629 2012 Uprising : how to build a brand--and change the world--by sparking cultural movements / |
Includes bibliographical references and index.
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