Strategic marketing / David W. Cravens.
By: Cravens, David W.
Material type: TextSeries: Irwin/McGraw-Hill series in marketing: Publisher: Boston : Irwin/McGraw-Hill, c2000Edition: 6th ed.Bibliography: Includes bibliographical references and index.Description: xvi, 752 p. : ill. ; 25 cm.ISBN: 0070275432.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/02Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.802 C855 2000 (Browse shelf(Opens below)) | Available | 34284003058179 |
Includes bibliographical references and index.
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