The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout.
By: Ries, Al.
Contributor(s): Trout, Jack.
Material type: TextPublisher: New York, NY : HarperBusiness, 1994, c1993Edition: 1st paperback ed.General Notes: Reprint. Originally published: New York : HarperBusiness, 1993; Includes index.Description: xii, 143 p. : ill. ; 21 cm.ISBN: 0887306667 (pbk.).Other title: Twenty-two immutable laws of marketing.Subject(s): MarketingItem type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 R445t (Browse shelf(Opens below)) | Available | 34284003025061 |
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Reprint. Originally published: New York : HarperBusiness, 1993.
Includes index.
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