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The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout.

By: Ries, Al.
Contributor(s): Trout, Jack.
Material type: TextTextPublisher: New York, NY : HarperBusiness, 1994, c1993Edition: 1st paperback ed.General Notes: Reprint. Originally published: New York : HarperBusiness, 1993; Includes index.Description: xii, 143 p. : ill. ; 21 cm.ISBN: 0887306667 (pbk.).Other title: Twenty-two immutable laws of marketing.Subject(s): Marketing
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8 R445t (Browse shelf(Opens below)) Available 34284003025061

Reprint. Originally published: New York : HarperBusiness, 1993.

Includes index.

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