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Up the loyalty ladder : turning sometime customers into full-time advocates of your business / Murray Raphel and Neil Raphel.

By: Raphel, Murray, 1928-.
Contributor(s): Raphel, Neil.
Material type: TextTextPublisher: New York : HarperBusiness, c1995Edition: 1st ed.General Notes: Includes index.Description: xiv, 289 p. ; 25 cm.ISBN: 0887307256.Subject(s): Customer relations | Advertising | Consumer satisfaction | Word-of-mouth advertising | Success in business -- United States | Businesspeople -- United States -- InterviewsDDC classification: 658.8/12
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8 R181 (Browse shelf(Opens below)) Available 34284001320753

Includes index.

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