Up the loyalty ladder : turning sometime customers into full-time advocates of your business / Murray Raphel and Neil Raphel.
By: Raphel, Murray.
Contributor(s): Raphel, Neil.
Material type: TextPublisher: New York : HarperBusiness, c1995Edition: 1st ed.General Notes: Includes index.Description: xiv, 289 p. ; 25 cm.ISBN: 0887307256.Subject(s): Customer relations | Advertising | Consumer satisfaction | Word-of-mouth advertising | Success in business -- United States | Businesspeople -- United States -- InterviewsDDC classification: 658.8/12Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 R181 (Browse shelf(Opens below)) | Available | 34284001320753 |
Includes index.
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