Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D .

Contributor(s): McCarthy, E. Jerome (Edmund Jerome).

Material type: Text

TextSeries: Irwin series in marketing. Publisher: Chicago : Irwin, c1997Edition: 7th ed.General Notes: McCarthy's name appears first in previous ed.Bibliography: Includes bibliographical references (p. 574-610) and indexes.Description: xxvi, 613 p. : col. ill., map ; 26 cm.ISBN: 0256183414.Subject(s): Marketing

DDC classification: 658.8

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 P426 (Browse shelf(Opens below))	Available		34284003001567

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