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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Material type: TextTextSeries: Irwin series in marketing. Publisher: Chicago : Irwin, c1997Edition: 7th ed.General Notes: McCarthy's name appears first in previous ed.Bibliography: Includes bibliographical references (p. 574-610) and indexes.Description: xxvi, 613 p. : col. ill., map ; 26 cm.ISBN: 0256183414.Subject(s): MarketingDDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8 P426 (Browse shelf(Opens below)) Available 34284003001567

McCarthy's name appears first in previous ed.

Includes bibliographical references (p. 574-610) and indexes.

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