Marketing plans that work : targeting growth and profitability / Malcolm H. B. McDonald, Warren J. Keegan.

By: McDonald, Malcolm .

Contributor(s): Keegan, Warren J .

Material type: Text

TextPublisher: Boston : Butterworth-Heinemann, c1997General Notes: Includes index.Description: viii, 236 p. : ill. ; 24 cm.ISBN: 0750698284 (pbk. : alk. paper).Subject(s): Marketing -- Planning

DDC classification: 658.8/02

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.802 M147 (Browse shelf(Opens below))	Available		34284001344035

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