Marketing plans that work : targeting growth and profitability / Malcolm H. B. McDonald, Warren J. Keegan.
By: McDonald, Malcolm.
Contributor(s): Keegan, Warren J.
Material type: TextPublisher: Boston : Butterworth-Heinemann, c1997General Notes: Includes index.Description: viii, 236 p. : ill. ; 24 cm.ISBN: 0750698284 (pbk. : alk. paper).Subject(s): Marketing -- PlanningDDC classification: 658.8/02Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.802 M147 (Browse shelf(Opens below)) | Available | 34284001344035 |
Includes index.
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