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Marketing planning & strategy / Subhash C. Jain.

By: Jain, Subhash C, 1942-.
Material type: TextTextPublisher: Cincinnati, Ohio : South-Western Pub., c1997Edition: 5th ed.Bibliography: Includes bibliographical references and indexes.Description: xviii, 844 p. : ill. ; 24 cm.ISBN: 9780538852838.Other title: Marketing planning and strategy.Subject(s): Marketing -- ManagementDDC classification: 658.8/02
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