Marketing planning & strategy / Subhash C. Jain.

By: Jain, Subhash C, 1942-.

Material type: Text

TextPublisher: Cincinnati, Ohio : South-Western Pub., c1997Edition: 5th ed.Bibliography: Includes bibliographical references and indexes.Description: xviii, 844 p. : ill. ; 24 cm.ISBN: 9780538852838.Other title: Marketing planning and strategy.Subject(s): Marketing -- Management

DDC classification: 658.8/02

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.802 J199 (Browse shelf(Opens below))	Available		34284001343797

Includes bibliographical references and indexes.

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Marketing planning & strategy / Subhash C. Jain.

By: Jain, Subhash C, 1942-.