Advertising media planning / Jack Z. Sissors, Lincoln Bumba.

By: Sissors, Jack Zanville, 1919-.

Contributor(s): Bumba, Lincoln .

Material type: Text

TextPublisher: Lincolnwood, Ill., USA : NTC Business Books, c1989Edition: 3rd ed.Bibliography: Includes bibliographies and index.Description: xii, 461 p. : ill., maps ; 25 cm.Subject(s): Advertising media planning

DDC classification: 659.1/11

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	659.1 Sl83a3 (Browse shelf(Opens below))	Available		34284001286673

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Previous	659.1 Sa14 My first sixty years in advertising.	659.1 Sa87 The world's best advertising photography /	659.1 Sch520 There's no business that's not show business : marketing in an experience culture /	659.1 Sl83a3 Advertising media planning /	659.1 Sm61 The advertising kit : a complete guide for small businesses /	659.1 St88 The how to book of advertising : creating it, preparing it, presenting it /	659.1 Su84 Advertising and the mind of the consumer : what works, what doesn't, and why /	Next