Advertising media planning / Jack Z. Sissors, Lincoln Bumba.
By: Sissors, Jack Zanville.
Contributor(s): Bumba, Lincoln.
Material type: TextPublisher: Lincolnwood, Ill., USA : NTC Business Books, c1989Edition: 3rd ed.Bibliography: Includes bibliographies and index.Description: xii, 461 p. : ill., maps ; 25 cm.Subject(s): Advertising media planningDDC classification: 659.1/11Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.1 Sl83a3 (Browse shelf(Opens below)) | Available | 34284001286673 |
Includes bibliographies and index.
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