Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
By: Engel, James F.
Contributor(s): Warshaw, Martin R | Kinnear, Thomas C.
Material type: TextPublisher: Homewood, Ill. : R. D. Irwin, 1979Edition: 4th ed.Bibliography: Includes bibliographical references and index.Description: xiv, 755 p., [2] leaves of plates : ill. ; 25 cm.ISBN: 0256021562.Subject(s): Marketing | Advertising | Marketing -- ManagementDDC classification: 658.8/2Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 En32 (Browse shelf(Opens below)) | Available | 34284001094408 |
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Includes bibliographical references and index.
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