Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

By: Engel, James F .

Contributor(s): Warshaw, Martin R | Kinnear, Thomas C, 1943-.

Material type: Text

TextPublisher: Homewood, Ill. : R. D. Irwin, 1979Edition: 4th ed.Bibliography: Includes bibliographical references and index.Description: xiv, 755 p., [2] leaves of plates : ill. ; 25 cm.ISBN: 0256021562.Subject(s): Marketing

| Advertising

| Marketing -- Management

DDC classification: 658.8/2

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 En32 (Browse shelf(Opens below))	Available		34284001094408

Includes bibliographical references and index.

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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

By: Engel, James F.

Contributor(s): Warshaw, Martin R | Kinnear, Thomas C, 1943-.

By: Engel, James F .