Mobile influence : the new power of the consumer / Chuck Martin.
By: Martin, Chuck.
Material type: TextPublisher: New York, NY : Palgrave Macmillan, June 2013Edition: First edition.Bibliography: Includes bibliographical references and index.Description: x, 246 p. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137278500 (hbk. : alk. paper); 1137278501 (hbk. : alk. paper).Subject(s): Electronic commerce | Internet marketing | Consumer behavior | Wireless communication systemsDDC classification: 658.8/72Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.872 M363 2013 (Browse shelf(Opens below)) | Available | 34284003489838 |
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658.872 L578 2008 Guerrilla marketing on the Internet : the definitive guide from the father of guerrilla marketing / | 658.872 M171 Start your own e-business : your step-by-step guide to success / | 658.872 M363 2011 The third screen : marketing to your customers in a world gone mobile / | 658.872 M363 2013 Mobile influence : the new power of the consumer / | 658.872 M616 2009 Selling online 2.0 : migrating from eBay to Amazon, Craigslist, and your own e-commerce website / | 658.872 M616 2011 The ultimate web marketing guide / | 658.872 M616yt 2009 YouTube for business : online video marketing for any business / |
Includes bibliographical references and index.
The rise of the mobile shopper -- The setup: the pre-buy -- The move: in transit -- The push: on location -- The play: selection process -- The wrap: point of purchase -- The takeaway: post purchase -- Marketing throughout the mobile shopping life cycle.
Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.
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