Mobile influence : the new power of the consumer / Chuck Martin.
By: Martin, Chuck
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Material type: 
TextPublisher: New York, NY : Palgrave Macmillan, June 2013Edition: First edition.Bibliography: Includes bibliographical references and index.Description: x, 246 p. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137278500 (hbk. : alk. paper); 1137278501 (hbk. : alk. paper).Subject(s): Electronic commerce | Internet marketing | Consumer behavior | Wireless communication systemsDDC classification: 658.8/72 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.872 M363 2013 (Browse shelf(Opens below)) | Available | 34284003489838 |
Includes bibliographical references and index.
The rise of the mobile shopper -- The setup: the pre-buy -- The move: in transit -- The push: on location -- The play: selection process -- The wrap: point of purchase -- The takeaway: post purchase -- Marketing throughout the mobile shopping life cycle.
Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.
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