The moment of clarity : using the human sciences to solve your hardest business problems / Christian Madsbjerg and Mikkel B. Rasmussen.
By: Madsbjerg, Christian
.
Contributor(s): Rasmussen, Mikkel B.
Material type: 
TextPublisher: Boston, Massachusetts : Harvard Business Review Press, [2014]Bibliography: Includes bibliographical references and index.Description: vi, 214 p. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781422191903 (hbk.); 1422191907 (hbk.).Subject(s): Social sciences and management | Management -- Psychological aspectsDDC classification: 658.8/34 Other classification: BUS041000 | BUS063000 | BUS019000 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.834 M267 2014 (Browse shelf(Opens below)) | Available | 34284003489671 |
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| 658.834 H866 2011 Consumer behavior : women and shopping / | 658.834 L645 2008 Buy ology : truth and lies about why we buy / | 658.834 M159 Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / | 658.834 M267 2014 The moment of clarity : using the human sciences to solve your hardest business problems / | 658.834 P81 EVEolution : the eight truths of marketing to women / | 658.834 Un22 2009 Why we buy : the science of shopping / | 658.834082 Sk53 2009 Too busy to shop : marketing to "multi-minding" women / |
Includes bibliographical references and index.
Navigating in a fog -- Pt. 1. Getting people wrong -- Business analysis, data, and logic : The default-thinking method of problem solving -- Getting creative! : The think-outside-the-box method of problem solving -- Pt. 2. Getting people right -- The human sciences -- The turnaround : LEGO -- Product design : Coloplast -- Corporate strategy : Intel and Adidas -- How to lead to your moment of clarity.
Argues for the need of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke.
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