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The moment of clarity : using the human sciences to solve your hardest business problems / Christian Madsbjerg and Mikkel B. Rasmussen.

By: Madsbjerg, Christian.
Contributor(s): Rasmussen, Mikkel B.
Material type: TextTextPublisher: Boston, Massachusetts : Harvard Business Review Press, [2014]Bibliography: Includes bibliographical references and index.Description: vi, 214 p. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781422191903 (hbk.); 1422191907 (hbk.).Subject(s): Social sciences and management | Management -- Psychological aspectsDDC classification: 658.8/34 Other classification: BUS041000 | BUS063000 | BUS019000
Contents:
Navigating in a fog -- Pt. 1. Getting people wrong -- Business analysis, data, and logic : The default-thinking method of problem solving -- Getting creative! : The think-outside-the-box method of problem solving -- Pt. 2. Getting people right -- The human sciences -- The turnaround : LEGO -- Product design : Coloplast -- Corporate strategy : Intel and Adidas -- How to lead to your moment of clarity.
Summary: Argues for the need of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.834 M267 2014 (Browse shelf(Opens below)) Available 34284003489671

Includes bibliographical references and index.

Navigating in a fog -- Pt. 1. Getting people wrong -- Business analysis, data, and logic : The default-thinking method of problem solving -- Getting creative! : The think-outside-the-box method of problem solving -- Pt. 2. Getting people right -- The human sciences -- The turnaround : LEGO -- Product design : Coloplast -- Corporate strategy : Intel and Adidas -- How to lead to your moment of clarity.

Argues for the need of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke.

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