Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel.
By: Siegel, Eric
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Material type: 
TextPublisher: Hoboken, N.J. : Wiley, c2013General Notes: Includes index.Bibliography: Includes bibliographical references (p. 228-289) and index.Description: xvii, 302 p. : ill. (some col.) ; 24 cm.ISBN: 9781118356852 (cloth); 1118356853 (cloth).Subject(s): Social sciences -- Forecasting | Economic forecasting | Prediction (Psychology) | Social prediction | Human behaviorDDC classification: 303.49 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 303.49 Si155 2013 (Browse shelf(Opens below)) | Available | 34284003487683 |
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| 303.49 H2125 2017 Homo deus : a brief history of tomorrow / | 303.49 M413 Next : trends for the near future / | 303.49 N144m Mind set! : reset your thinking and see the future / | 303.49 Si155 2013 Predictive analytics : the power to predict who will click, buy, lie, or die / | 303.4951 B862 Red flag over Hong Kong / | 303.4973 F150 2012 Predicting presidential elections and other things / | 303.4973 K963 The long emergency : surviving the converging catastrophes of the twenty-first century / |
Includes index.
Includes bibliographical references (p. 228-289) and index.
Liftoff! prediction takes action (deployment) -- With power comes responsibility : Hewlett-Packard, Target and the police deduce your secrets (ethics) -- The data effect : a glut at the end of the rainbow (data) -- The machine that learns : a look inside Chase's prediction of mortgage risk (modeling) -- The ensemble effect: Netflix, crowdsourcing, and supercharging prediction (ensembles) -- Watson and the Jeopardy! challenge (question answering) -- Persuasion by the numbers: how Telenor, U.S. Bank, and the Obama campaign engineered influence (uplift).
You have been predicted -- by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.
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