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Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel.

By: Siegel, Eric.
Material type: TextTextPublisher: Hoboken, N.J. : Wiley, c2013General Notes: Includes index.Bibliography: Includes bibliographical references (p. 228-289) and index.Description: xvii, 302 p. : ill. (some col.) ; 24 cm.ISBN: 9781118356852 (cloth); 1118356853 (cloth).Subject(s): Social sciences -- Forecasting | Economic forecasting | Prediction (Psychology) | Social prediction | Human behaviorDDC classification: 303.49
Contents:
Liftoff! prediction takes action (deployment) -- With power comes responsibility : Hewlett-Packard, Target and the police deduce your secrets (ethics) -- The data effect : a glut at the end of the rainbow (data) -- The machine that learns : a look inside Chase's prediction of mortgage risk (modeling) -- The ensemble effect: Netflix, crowdsourcing, and supercharging prediction (ensembles) -- Watson and the Jeopardy! challenge (question answering) -- Persuasion by the numbers: how Telenor, U.S. Bank, and the Obama campaign engineered influence (uplift).
Summary: You have been predicted -- by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 303.49 Si155 2013 (Browse shelf(Opens below)) Available 34284003487683

Includes index.

Includes bibliographical references (p. 228-289) and index.

Liftoff! prediction takes action (deployment) -- With power comes responsibility : Hewlett-Packard, Target and the police deduce your secrets (ethics) -- The data effect : a glut at the end of the rainbow (data) -- The machine that learns : a look inside Chase's prediction of mortgage risk (modeling) -- The ensemble effect: Netflix, crowdsourcing, and supercharging prediction (ensembles) -- Watson and the Jeopardy! challenge (question answering) -- Persuasion by the numbers: how Telenor, U.S. Bank, and the Obama campaign engineered influence (uplift).

You have been predicted -- by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.

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