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Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larrčh.
By: Walker, Orville C
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Contributor(s): Boyd, Harper W | Larréché, Jean-Claude.
Material type: 
TextPublisher: Boston : Irwin/McGraw-Hill, c1999Edition: 3rd ed.Bibliography: Includes bibliographical references and indexes.Description: xxiii, 393 p. : ill. ; 26 cm.ISBN: 0256261180.Subject(s): Marketing -- ManagementDDC classification: 658.8/02
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.802 W153 (Browse shelf(Opens below)) | Available | 34284001346139 |
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| 658.802 P985 2014 Compete smarter, not harder : a process for developing the right priorities through strategic thinking / | 658.802 R723 2011 Curation nation : how to win in a world where consumers are creators / | 658.802 Up7 2007 Truth : new rules for marketing in a skeptical world / | 658.802 W153 Marketing strategy : planning and implementation / | 658.802 W433 Marketing management : cases for creative problem solving / | 658.804 Af890 After fifty : how the baby boom will redefine the mature market / | 658.804 C389 2009 Boomer marketing : selling to a recession resistant market / |
Includes bibliographical references and indexes.
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