The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry / Frederick Newell.
By: Newell, Frederick.
Material type: TextPublisher: New York : McGraw-Hill, c1997Bibliography: Includes bibliographical references (p. 291-304) and index.Description: xx, 315 p. : ill. ; 24 cm.ISBN: 0786312289 (alk. paper).Subject(s): Relationship marketing | Database marketingDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 N443 (Browse shelf(Opens below)) | Available | 34284001350016 |
Includes bibliographical references (p. 291-304) and index.
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