Normal view
MARC view
Database marketing (Topical Term)
Used for/see from:
- Earlier heading: Data base marketing
See also:
- Broader heading: Direct marketing
Work cat.: Shaw, R. Database marketing, 1990.
BPI; Ostrow. Dict. of marketing; Jefkins. Inter. dict. of marketing and communication; OSER
Here are entered works on a form of direct marketing whereby a constantly updated database is used to develop customer relations and marketing strategies.