Selling the invisible : a field guide to modern marketing / Harry Beckwith.
By: Beckwith, Harry.
Material type: TextPublisher: New York : Warner Books, c1997Bibliography: Includes bibliographical references (p. 246-250).Description: xx, 252 p. ; 20 cm.ISBN: 0446520942.Subject(s): Service industries -- MarketingDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 B389 (Browse shelf(Opens below)) | Available | 34284001335876 |
Browsing Davenport Library shelves, Shelving location: Circulating Collection, Collection: Print-Circulating Close shelf browser (Hides shelf browser)
658.8 B280 World-class customer satisfaction / | 658.8 B285ma Marketing to women around the world / | 658.8 B289 Everyday credit checking : a practical guide / | 658.8 B389 Selling the invisible : a field guide to modern marketing / | 658.8 B413ma Managing knock your socks off service / | 658.8 B432 Payment in full : a guide to successful bill collecting / | 658.8 B457 Cases in marketing management / |
Includes bibliographical references (p. 246-250).
There are no comments on this title.
Log in to your account to post a comment.