Selling the invisible : a field guide to modern marketing / Harry Beckwith.

By: Beckwith, Harry .

Material type: Text

TextPublisher: New York : Warner Books, c1997Bibliography: Includes bibliographical references (p. 246-250).Description: xx, 252 p. ; 20 cm.ISBN: 0446520942.Subject(s): Service industries -- Marketing

DDC classification: 658.8

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.8 B389 (Browse shelf(Opens below))	Available		34284001335876

Includes bibliographical references (p. 246-250).

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Selling the invisible : a field guide to modern marketing / Harry Beckwith.

By: Beckwith, Harry.

By: Beckwith, Harry .