Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big / Sam Hill and Glenn Rifkin.
By: Hill, Sam.
Contributor(s): Rifkin, Glenn.
Material type: TextPublisher: New York, N.Y. : HarperBusiness, c1999Edition: 1st ed.General Notes: Includes index.Description: xvi, 277 p ; 24 cm.ISBN: 0887309054.Subject(s): Marketing -- Management | Marketing research | Marketing -- PlanningDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 H555 (Browse shelf(Opens below)) | Available | 34284001349497 |
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Includes index.
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