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The power of two : how companies of all sizes can build alliance networks that generate business opportunities / John K. Conlon, Melissa Giovagnoli.

By: Conlon, John K, 1952-.
Contributor(s): Giovagnoli, Melissa.
Material type: TextTextSeries: Jossey-Bass business & management series: Publisher: San Francisco : Jossey-Bass, c1998Edition: 1st ed.General Notes: Includes index.Description: xii, 193 p. : ill. ; 24 cm.ISBN: 0787909467 (cloth).Subject(s): Strategic alliances (Business)DDC classification: 658.1/6
Contents:
The magic number -- The advantages of joining the power of two -- An overview of the alliance process -- Leveraged networks -- The alliance champion -- Alliance analysis -- Cocreating business opportunities -- Rules of engagement -- Trust -- Cultural criteria -- The future of alliances.
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Includes index.

The magic number -- The advantages of joining the power of two -- An overview of the alliance process -- Leveraged networks -- The alliance champion -- Alliance analysis -- Cocreating business opportunities -- Rules of engagement -- Trust -- Cultural criteria -- The future of alliances.

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