The Arab world unbound : tapping into the power of 350 million consumers / Vijay Mahajan.

By: Mahajan, Vijay, 1948-.

Material type: Text

TextPublisher: San Francisco : Jossey-Bass, c2012Edition: 1st ed.General Notes: Includes index.Description: xiii, 408 p., [16] p. of plates : ill. (some col.), map ; 24 cm.ISBN: 9781118074510 (hbk.); 1118074513 (hbk.); 9781118222515 (ebk.); 1118222512 (ebk.); 9781118236420 (ebk.); 1118236424 (ebk.); 9781118261118 (ebk.); 1118261119 (ebk.).Subject(s): Marketing -- Arab countries

| International business enterprises -- Arab countries

DDC classification: 330.917/4927 Other classification: BUS043030 Summary: Explores business opportunities in the Arab marketplace, which consists of 350 million consumers, who collectively wield the ninth largest economy in the world.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	330.9174927 M277 2012 (Browse shelf(Opens below))	Available		34284003483971

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Includes index.

Explores business opportunities in the Arab marketplace, which consists of 350 million consumers, who collectively wield the ninth largest economy in the world.

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The Arab world unbound : tapping into the power of 350 million consumers / Vijay Mahajan.

By: Mahajan, Vijay, 1948-.

Browsing Davenport Library shelves, Shelving location: Circulating Collection, Collection: Print-Circulating Close shelf browser (Hides shelf browser)