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The Arab world unbound : tapping into the power of 350 million consumers / Vijay Mahajan.
By: Mahajan, Vijay
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Material type: 
TextPublisher: San Francisco : Jossey-Bass, c2012Edition: 1st ed.General Notes: Includes index.Description: xiii, 408 p., [16] p. of plates : ill. (some col.), map ; 24 cm.ISBN: 9781118074510 (hbk.); 1118074513 (hbk.); 9781118222515 (ebk.); 1118222512 (ebk.); 9781118236420 (ebk.); 1118236424 (ebk.); 9781118261118 (ebk.); 1118261119 (ebk.).Subject(s): Marketing -- Arab countries | International business enterprises -- Arab countriesDDC classification: 330.917/4927 Other classification: BUS043030 Summary: Explores business opportunities in the Arab marketplace, which consists of 350 million consumers, who collectively wield the ninth largest economy in the world.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 330.9174927 M277 2012 (Browse shelf(Opens below)) | Available | 34284003483971 |
Includes index.
Explores business opportunities in the Arab marketplace, which consists of 350 million consumers, who collectively wield the ninth largest economy in the world.
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