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Driving loyalty : turning every customer and employee into a raving fan for your brand / Kirk Kazanjian.

By: Kazanjian, Kirk.
Material type: TextTextPublisher: New York : Crown Business, c2013Edition: 1st ed.General Notes: Includes index.Description: x, 257 p. : ill. ; 25 cm.ISBN: 9780385346948; 0385346948.Subject(s): Customer services | Loyalty | Corporate culture | Organizational behavior | Brand loyalty | Customer loyaltyDDC classification: 658.8/343
Contents:
Think differently -- Be open to opportunity -- Stay true to your brand -- Engage your workforce -- Lead with empathy -- Deliver dazzling service -- Use technology to delight customers and employees -- Practice full spectrum marketing -- Let customers fuel your growth -- Form lifelong partnerships -- Build a sustainable business.
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Includes index.

Think differently -- Be open to opportunity -- Stay true to your brand -- Engage your workforce -- Lead with empathy -- Deliver dazzling service -- Use technology to delight customers and employees -- Practice full spectrum marketing -- Let customers fuel your growth -- Form lifelong partnerships -- Build a sustainable business.

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