The social media bible : tactics, tools, & strategies for business success / Lon Safko.
By: Safko, Lon.
Material type: TextPublisher: Hoboken, N.J. : John Wiley & Sons, c2012Edition: 3rd ed.General Notes: Previous ed.: 2010; Includes index.Description: xviii, 622 p. : ill. ; 25 cm.ISBN: 9781118269749 (pbk.); 1118269748 (pbk.).Subject(s): Internet marketing | Social media -- Economic aspects | Online social networks -- Economic aspects | Electronic commerceDDC classification: 658.872Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.872 Sa178 2012 (Browse shelf(Opens below)) | Available | 34284003621661 |
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Previous ed.: 2010.
Includes index.
Part. 1. Tactics and tools. What is social media? -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Thumbs up for microblogging -- Live from anywhere-- it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Part. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.
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