Library Catalog

Syndetics cover image
Image from Syndetics

The social media bible : tactics, tools, & strategies for business success / Lon Safko.

By: Safko, Lon.
Material type: TextTextPublisher: Hoboken, N.J. : John Wiley & Sons, c2012Edition: 3rd ed.General Notes: Previous ed.: 2010; Includes index.Description: xviii, 622 p. : ill. ; 25 cm.ISBN: 9781118269749 (pbk.); 1118269748 (pbk.).Subject(s): Internet marketing | Social media -- Economic aspects | Online social networks -- Economic aspects | Electronic commerceDDC classification: 658.872
Contents:
Tactics and tools. What is social media? -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Thumbs up for microblogging -- Live from anywhere-- it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.872 Sa178 2012 (Browse shelf(Opens below)) Available 34284003621661

Previous ed.: 2010.

Includes index.

Part. 1. Tactics and tools. What is social media? -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Thumbs up for microblogging -- Live from anywhere-- it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Part. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.

There are no comments on this title.

to post a comment.

Powered by Koha